Today, Shell, the no. 1 selling brand of gasoline in the U.S., announced the launch of its exclusive new diesel formulation, Shell Diesel FiT™ (Fuel injection Technology), at more than 100 Shell stations in Seattle, Wash.
This new high-quality diesel formulation provides three way protection to all consumers to guard against performance-robbing gunk build-up on fuel injectors, and provides enhanced anti-corrosion and anti-wear protection to help maintain diesel engine performance as designed.
An additional fourth level of protection is provided to consumers in very cold climates to help prevent fuel gelling1. Seattle drivers are buying diesel engine vehicles more often in the search for better fuel efficiency, durability, power and high quality driving experiences – and automakers have responded by offering more diesel options to drivers2.